On: Most “ugly” produce gets turned into soups, sauces...

[ryanlol]

>So yes in certain cases this fruit is being wasted and people paying more for it would cause less of it to rot.

So how do you know they wouldn't just plant more if people paid more?

[Dylan16807 → ryanlol]

Why would you plant more when you can satisfy all your ugly customers with your existing production?

If the total demand is stable then you'd need less perfect crop and you could actually plant less to sell the same amount at the same price.