There are like 11 people in Sweden, so they need about 6 teenage engineersingingings to be ok for a bit. Just like there are 11 people in Canada and it's mandated by law, tax dollars are contributed, to pumping out a 1 Justin Bieber a year. These industries in small developed nations are fine and awesome, and maybe TE will be the Ikea of Lego of Music. Surly this is getting into a very very different conversation than if TE are boutique or make good tools, no?
It is a tangent for sure, but I would say a very different conversation as we are discussing wheter it is hype or not.
When countries like Sweden produce international successes it is because substance matters. That is the absolute essence of why that happens. When Markus Persson created Minecraft he did so after a career in the games industry, which goes back to even the demo scene of the 80s(?). He of course had a lot of personal qualities as well, but he didn't come out of nowhere. No one does. A very similar scenario is behind other successes like Spotify, Klarna or even Skype. You can look at e.g. Switzerland for a country that doesn't produce these type of success.
So whether they create something of substance is entire essential for whether they succeed or not to create something bigger. Maybe marketing is that substance, but I doubt it. Most likely they will go along for a few years, maybe sell for a low but respectable amount and that will be it.
Your opinions are welcomed, just make sure they are very clearly presented and heavily couched as such. As to if it's hype or not, well everything is hype until it's not, so time will tell, but KPIs on TE look good! :)
