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Spam has no worth, this is actually content of (subjectively) decent quality. Yes it is an SEO/SEM play, but there's only dishonor in that if it ads no value.

Like it or not search is how a LOT of information gets found these days. I'm an agency-employed Online Marketing Manger and in my book SEO should be baked into all online development, especially the quality content.

Not to get off into the semantic weeds, but this is actually SEM. Search optimization generally happens on-site and gets you indexed for the right thing. Search marketing (aka link building) generally happens off-site and gets you to rank for those terms. They are completely intertwined, but separate disciplines involving different skill sets and techniques.

My feeling is this content in particular is not spam, but will appeal to a lot of people. In fact, on first glance I thought it was funny, so I tweeted it right after reading the infographic. I only saw the embed code on a second-look after coming here and reading this glib comment.




It adds a little value now, but it reduces value for Google searches, so it's either value-neutral or value-destroying.


It's a paperclip maximizer on the web.

This type of argument leads me to believe that in the future people will complain that a strong AI isn't really sentient because we can see the algorithms and databases working.

Also, a lot of our culture is derived from previously corporate influences. Remember, Alfred Nobel invented dynamite, and created the prize to make him look better in retrospect.

Junk culture is still culture, regardless of motivation. Eventually this sort of thing will inbreed, mutate and be sincere in it's own right.


The content has nothing to do with the search energy it generates, which is what makes it spam.




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