A partner is involved in every Pentagram engagement though. Pentagram is not really like a huge Landor-esque firm, it's basically a series of small design consultancies each led by a partner that are loosely tied together. So anything that Pentagram is gonna do, at least one of the partners has to get behind it.
In some ways I guess that makes it very loosely like a VC fund.
In some ways I guess that makes it very loosely like a VC fund.