Much stronger similarity is found in the "Visual novel" style games, although those are not so popular in the US. That also they have been to some degree influenced by the CYAO book format seems plausible.
I'd say they used to be unpopular in the west, but that's changed. See https://itch.io/games/genre-visual-novel for a sampling of games that are mostly made in the west, as well as Russia and Southeast Asia.
