If that's their company name ( http://www.diapers.com/aboutus/aboutus.aspx ), that's their company name. Take it up with diapers.com (the company, not the domain name) if it's confusing. For the record, I agree with you, but a bunch of parenthesized "we mean the company, not just the domain name" seems superfluous given that the rest of the article is a click away.
