And on top of that: what practical applications does a URL shortener have nowadays? There was a time when they were pretty popular for posting links on Twitter, but Twitter made t.co an automatic part of their service in 2010.
As an example, I use Git.io to include my GitHub projects on my resume. Using one repo as an example, the link got shortened from 37 characters (a few links would quickly clutter the resume) down to 10 (short and sweet, can fit the link inline with the name of the project and the technologies used).