The article describes a major problem with AI/ML-based systems, but the examples they picked are poor.
With recommendations, users don't really care about controlling the results. If you know which movies should be recommended, you would just search for them directly.
The real problem arises in systems where the user does want to achieve some specific results:
* Home automation for lights, heating and cooling,
* Microwaves with clever programs that never do what you want,
* User interfaces that adapt to user behaviour,
* Self-driving cars for other drivers on the road,
With recommendations, users don't really care about controlling the results. If you know which movies should be recommended, you would just search for them directly.
The real problem arises in systems where the user does want to achieve some specific results:
* Home automation for lights, heating and cooling,
* Microwaves with clever programs that never do what you want,
* User interfaces that adapt to user behaviour,
* Self-driving cars for other drivers on the road,
* Chat bots and assistant-type interfaces,
and so on.