It makes a lot of sense -- it's possible that this ends up being a very viable, scaled business with low margins. If the margins are lower than Alphabet enjoys as a whole, and if there isn't an argument for synergies with existing Alphabet businesses, it could simultaneously be a very good opportunity but also not accretive for Alphabet share holders. Part of the restructuring of Alphabet/Google and the hiring of Ruth Porat was to be more disciplined about not doing everything possible with shareholder money. $24M here, $24M there, sooner or later you're talking about real money.
