Anyone with an ego that rivals Arrington's knows this, but they think that they are going to be the one that finally topples the private empire Arrington has created. Delusion at its finest. Not that I think Arrington is without fault. He probably thinks the same thing against many of his rivals, but they don't publish personal sob stories of how Arrington is trying to screw them on their company blogs, which seem to have less readers than TechCrunch anyways.