Convince people that ground beef (and chicken for that matter) that's made up partially of plants (probably soy) is more upscale than just ground beef.
People have been socially/culturally conditioned to think that meat that's not all meat is inferior (because it often is/was). If you can get over the culture/perception hurdle most people won't really care that ground beef is only beef so long as their taco or McDouble tastes the way they want. The health angle is probably the best way to go about doing this.
People have been socially/culturally conditioned to think that meat that's not all meat is inferior (because it often is/was). If you can get over the culture/perception hurdle most people won't really care that ground beef is only beef so long as their taco or McDouble tastes the way they want. The health angle is probably the best way to go about doing this.