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The question will be: how will developers respond to this lower commission? Will it result in cheaper games for the end user?

Personally I'm being conservative, that the Epic Store will lack of a lot of features upfront and need a higher advertising budget, and some additional support costs if I have to self-administer cloud saves (eg. via AWS) if Epic don't have that feature yet.

So I've budgeted for about 10% lower sales, 50% increased advertising spend, about $10k extra development costs. I come out slightly less profitable than Steam, but I calculate that the risks of launching on Epic are much lower, since there's a chance that the game can just flop and die immediately on Steam on launch, whereas at least on Epic I have the boost from being selected. Plus, the potential upside on Epic is much higher.




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