"The problem is, you are talking about art. And art is in the eye of the beholder."
Typography is Graphic Design, not art. The goal is usually to impart knowledge to the viewer. A legible message objectively aids in this.
However, typography can tap the viewers knowledge for additional tone, for example, choosing era appropriate typefaces for 100 year old stories.
If you are trying impart an emotion, then post-modernist graphic design may eschew legibility for emotive punch, in which I would agree that it is very much a subjective response, however, I would still argue that it is design, not art.
Typography is Graphic Design, not art. The goal is usually to impart knowledge to the viewer. A legible message objectively aids in this.
However, typography can tap the viewers knowledge for additional tone, for example, choosing era appropriate typefaces for 100 year old stories.
If you are trying impart an emotion, then post-modernist graphic design may eschew legibility for emotive punch, in which I would agree that it is very much a subjective response, however, I would still argue that it is design, not art.