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Almost every sentence in this reply seems uninformed. Airtable & Asana are not comparable. Asana clearly has vision but possibly different from yours. A company raising Series E obviously would have positive financials. Founder posted hockey stick graph of revenues on Twitter. $50m is not that big of a Series E raise and will obviously go to engineering and sales & marketing.



> "Airtable & Asana are not comparable."

I wouldn't say they're not comparable, Airtable is commonly used for the same use cases as Asana, much like Trello and Notion. Airtable can also be used for other purposes, but this doesn't make comparisons unwarranted. It even has a Kanban view.

> "$50m is not that big of a Series E raise and will obviously go to engineering and sales & marketing."

I don't find that the product is good enough to warrant investment, and I don't believe it'll be successful in the long run unless changes are made. There's people who will disagree and love Asana.

I think Notion got it right with the focus on rich text content. The tasks you need to get done and the information about your project can all be in the same project. I think Notion could become a serious contender to overtake Asana.

Just for example, I dislike sorting with Asana. You can't sort in Kanban boards. You can't sort by X and then by Y. This is what their core product is. That doesn't instill me with confidence.

I guess mark-as-dependent functionality is nice though?

I must say I am very surprised by the ARR [0], which is much more than Atlassian's $619m last year. I'll admit I was wrong there. Congratulations to them.

[0] https://twitter.com/moskov/status/1068184742762229761

Edit: Shrunk reply.


I was not in a aware state of mind when writing this reply, obviously if Asana was pulling in $1b+ a year in revenue they'd be valued at an order of magnitude more than $1.5b.

Their revenue would probably still be pretty good since they have 50k+ organizations paying $20+ per user per month [0].

[0] https://blog.asana.com/2018/09/asana-company-updates-2018/


To be clear, Dustin posted a hockey stick revenue graph with no y axis (dollar amount) labels.

We don’t actually know whether the numbers justified the valuation, though I agree that $50m isn’t a huge raise for the stage and valuation.




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