By "advertising" I was referring to broadcast or print advertising, not special-interest outreach. None of those has been part of their broadcast TV campaigns.
Advertisement means advertisement. In a time when most content (especially video content) is consumed online, you for some reason call those videos "special-interest outreach".
> People are on average online for 24 hours a week, twice as long as 10 years ago, with one in five of all adults spending as much as 40 hours a week on the web.
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> This is partly due to the rise in use by those aged 16 to 24, who average 34.3 hours a week on the internet.
