Well they can go right ahead. It won't really matter to me. If they end up better than me, I just don't buy that stuff. Don't need it it's a big world out there.
That's pretty much a policy. If I pay for it, fine. But I have it in generally useful form. No lock-in. Or I don't buy it.
And I don't mind hacking to get it in general useful form. Easy peasy.