I absolutely agree. To which I'd add: what you described as under-rated doesn't even have to be the limit for "outsiders" who don't aspire to the HN ideal.
37Signals is, by the definition of HNers, a lifestyle business… and they're absolutely rolling in money and prestige.
Personally, I think we should rebrand "lifestyle business" as "profitable business."
37Signals is, by the definition of HNers, a lifestyle business… and they're absolutely rolling in money and prestige.
Personally, I think we should rebrand "lifestyle business" as "profitable business."