G Suite basically sells itself and doesn’t really require an enterprise sales force in the traditional sense. This works because G Suite is implemented from the bottom up, i.e. individuals and workgroups begin using G Suite and then pressure management to adopt it department/company wide.
This is very different from large scale enterprise software or infrastructure sales (cloud in this case) where you need to respond to RFPs, establish a relationship with the C suite, run POCs tailored to the customer’s particular use cases, present a compelling product roadmap, convince the customer that you’re in it for the long term partnership, etc. These are not things Google currently excels at.
This is very different from large scale enterprise software or infrastructure sales (cloud in this case) where you need to respond to RFPs, establish a relationship with the C suite, run POCs tailored to the customer’s particular use cases, present a compelling product roadmap, convince the customer that you’re in it for the long term partnership, etc. These are not things Google currently excels at.