Doing so will require a complete shift of responsibilities for parties involved. I myself witnessed many "brains being broken" scenes when somebody tries to explain why Linux kernel development being done for "free", to men with educational background in business.
In the end, you will never be successful doing so, be sure 99%. But whether they understood the bigger picture of things or not, technical needs need to supersede business needs, or that tech business will not work.
In the end, you will never be successful doing so, be sure 99%. But whether they understood the bigger picture of things or not, technical needs need to supersede business needs, or that tech business will not work.