Some say NoSQL = "Not Only SQL", implying that there are alternatives to purely relational DB's. I think this definition fits better than the implied purely unrelational DB.
Agreed, but that's just damage control, after a whole bunch of "Death to relational databases!!!" hype. Of course there are alternatives to RDBMSs. What are filesystems if not hierarchial databases?
"NoSQL" is about as useful as rallying behind "languages without camel-case" (NoCC!).