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>>Do you think that supermarkets selling house brands hurts consumers?

Don't dismiss it. If a $10 store brand shirt lasts you 5 washes, then you were hurt by not buying a $20 brand one that lasts you years. (granted that you may not have $20 at the same time you need a T-shirt)

Same for food items: store brands might be xx cents cheaper but lesser taste, quality and nutrition might put you in red.




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