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So Amazon offering more and more business services, or in other words doing more tasks that other businesses used to do.

And the interesting thing is, that they found almost a risk free way(for them), to do those tasks. Which fits Bezos's experience as an investor, always dealing with profit vs risk.

For example, for small/medium companies, creating efficient supply chains for varying demand was risky. But for Amazon, with it's size and great demand control and forecasting, it's probably not that risky.

The same with creating a new private brand - Amazon has a lot of knowledge of what sells, They control free ad inventory, and they control their customer, via search.

So it would be interesting to ask: what things businesses do are still risky - and would be left to external companies to do ? And what risky things can Amazon de-risk and take in-house ?




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