I would suggest that he should start out at a bare minimum of £150 a day, especially if he has web sites that he has done before that are public facing (i.e. he can demonstrate his work). It is easier to lower prices than to raise them.
A second piece of advice is that if you are going to be a freelancer you should join the Professional Contractors Group (www.pcg.org.uk). They have an enormous amount of info on their pages, even more for members, and just by becoming a paid up member you get £70,000 of tax audit insurance.
A second piece of advice is that if you are going to be a freelancer you should join the Professional Contractors Group (www.pcg.org.uk). They have an enormous amount of info on their pages, even more for members, and just by becoming a paid up member you get £70,000 of tax audit insurance.