There's more to this than meets the eye. Making it sound like this is Google's fault is obviously stupid and I'm sure the folks at Forbes know that. This is more of a give-Google-bad-press campaign by some incompetent media people.
Does Google also send you to hell if you have paid Google for advertising your site? At least if you pay for an ad, hopefully the spider would use it as some sort of indicator?
I.e., companies that do not offer much to distinguish themselves from dozens of others just like them.
Is it not common sense by now that you do not base your business well-being on what some other company happens to deem relevant or noteworthy?