On: NH judge orders Amazon to give Echo recordings in ...

[ghaff]

As are ships. But we still often say she.

[ReverseCold → ghaff]

I think using pronouns reserved for humans on a ship (engineered mass of wood/metal that doesn't spy on you and you can own) is more acceptable than using it on a company (which spies on you, is not something you own, etc).

[rock_hard → ReverseCold]

Good luck lecturing people what to call things...

[lwhalen → rock_hard]

You must not have been anywhere near the tech community for, oh, the last five years or so... :-)