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Think of it in terms of monoculture with all the attendant problems.

I'm from Minnesota but have lived recently in a neighboring state. There is a very popular orchard near where we live. Part of its appeal has been the variety of apple varieties they had. Too many heirlooms to list, along with modern varieties such as honeycrisp. A few years ago I noticed the new owners (the old one retired because of age) were ripping out many of the heirloom varieties and replacing them with honeycrisp. This had been going on but accelerated. When I talked to them, they basically explained that the other varieties were popular, but honeycrisp brought in much more money and was in very high demand.

I think honeycrisp is a great apple, but there are many many great apple varieties, and I get frustrated by the focus on honeycrisp in particular. There's nothing wrong with supplying what's in demand, but I do have a problem with demand being sooo hyperfocused. People get so obsessed with one variety, and then a little later move on to the next big thing.

People become obsessed with honeycrisp, growers rip out other varieties, breed honeycrisp-tasting new varieties, then people get sick of it because it's all honeycrisp, honeycrisp, honeycrisp. They want something different, and then it all happens over again.

People want what they want, I suppose, but to me it seems pretty fickle and destructive.




Unfortunately, while I agree with you on the monoculture angle, I'm not sure this article covered it in any meaningful way.

It's really sad to grow food and know what it looks like, and then go into a grocery where everything looks like an identical twin. A forked carrot? Must have been mutated by nuclear waste! A strawberry that isn't the size of a Snickers bar? Can't possibly be good!

It's consumer attitudes and opinions that need to change to make this better. It's interesting in America especially where one of the foundational attributes of the culture is "individuality" that the consumers expect the opposite of their produce.




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