Agreed, and the reason advertising is so pervasive literally stepping between us and anything we consume is that markets are saturated with products: too many products compared to potential customers, so that they have to fight to get the first spot between us and their competitors.
People don't look for a product anymore, it's the other way around, and it's not going to stop unless we focus on the real problem which is not advertising but the monster giving it full control: ie our flawed economic system.
