People shouldn't have to spend any time on this, at all. Very few people want ads for games or anything else than their operating system focus in their start menu. There should be at most a subtle opt-in option.
Is there some way I can opt out of "average person" justifications for crappy experiences? If I'm paying a niche price for a niche product I should expect more than "average".
Because if I want software to perform a particular action I will go looking at it. I don't want unwanted icons hanging around waiting for me to accidently click on them.