I would buy that book, too, but I would feel remiss if I didn't point out that she could charge at least high four figures for a week of consulting and get it. The deck she produced here is worth north of $2,000.
I've banged this drum a few times, but if both of those are in your bag of tricks, your economic value to the right company is Very High Indeed. (Plus you can e.g. instrument the site to prove how much copy changes actually mattered. This decreases the risk of hiring you and allows you to charge higher prices because you are not also having the client self insure against the project being worthless.)
