1) Definitely go for a market-led not technology-led business idea (ie, one where the demand exists, rather than one where you have to invest time and money educating the market).
2) You then need to Position yourself in the market that's demanding it. This requires you to develop a consistent profile in the marketplace, so when people think of 'Generic Need' they immediately associate it with 'poppysan' before anybody else.
3) Above all, believe in your business. If you're confident, you will invest emotionally and be productive. If you're not, the market will see you as a frantic mess to be left alone for a while...and you don't have a while!
2) You then need to Position yourself in the market that's demanding it. This requires you to develop a consistent profile in the marketplace, so when people think of 'Generic Need' they immediately associate it with 'poppysan' before anybody else.
3) Above all, believe in your business. If you're confident, you will invest emotionally and be productive. If you're not, the market will see you as a frantic mess to be left alone for a while...and you don't have a while!