Did you mean TokyoTreat? Because if you didn't, tokyotreats has to work on its SEO. I'm being sincere, I have no idea.
Anyway, I was expecting murder when I went to the Candy Japan homepage, but there are changes they can make right now that would help. White text on light-colored header, doesn't use professional typefaces, as great as the animated candy SVG is it takes too long to see a real piece of candy, body text is too small and in the background (just unchecking the 80% rule improves the readability by a lot), testimonials distracting the body and flow, the list of past boxes is a list of blog posts that I have to individually click on to see the contents of (which is a shame since there is associated prose that I would love to be able to skim through quicker).
Just some of the things I would change. TokyoTreat seems to be part of a larger network selling Japanese loot boxes so it's seemingly stiff competition and maybe that's the key here. Perhaps CJ can pivot itself as something more personable and intimate? You can even make your own content (vlogs, perhaps) on how you go about hand picking a selection. You also already have a cute mascot.
Anyway, I was expecting murder when I went to the Candy Japan homepage, but there are changes they can make right now that would help. White text on light-colored header, doesn't use professional typefaces, as great as the animated candy SVG is it takes too long to see a real piece of candy, body text is too small and in the background (just unchecking the 80% rule improves the readability by a lot), testimonials distracting the body and flow, the list of past boxes is a list of blog posts that I have to individually click on to see the contents of (which is a shame since there is associated prose that I would love to be able to skim through quicker).
Just some of the things I would change. TokyoTreat seems to be part of a larger network selling Japanese loot boxes so it's seemingly stiff competition and maybe that's the key here. Perhaps CJ can pivot itself as something more personable and intimate? You can even make your own content (vlogs, perhaps) on how you go about hand picking a selection. You also already have a cute mascot.