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There are a lot of things working against his favor, besides the novelty factor. Many of his copycat competitors also went out of business.

1. he only offers one pricing option.

2. go to amazon and search for "japanese candy". You can a lot more for your money without subscribing.

https://www.amazon.com/Japanese-assortment-Dagashi-Umaibo-ch...

3. after receiving a few boxes, you will find things you like. How would I re-order just those items? Amazon.




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