I tried watching some of the 20 videos, and none of them really grabbed me. But even worse, as I was starting to get bored in the middle of watching one of them, I noticed in YouTube's Recommended For You column a video for "[Competitor's] Monthly Subscription Box" that had 100x as many views... and now I've started going down the rabbit-hole of watching competitor videos instead.
In particular, this competitor video was just a lot more fun to watch: it's less about the product, or specifics of the subscription, and more just enjoying the two friends joking around with each other. And that helps sells the experience of the product: Buy this box, invite a friend over for the afternoon, and laugh at each other's awkward faces trying sour candies until the dog starts coughing and freaks you both out:
Of course, as much as that video had me laughing out loud & watching to the end, even that particular competitor video only has 250 views. And maybe you don't want videos like that, 'cos those girls really hated half of the candy the competitor sent to them.
The Candy Japan videos mostly had lower production values than the competitors ones. The Starbit one looked interesting, but their audio was so quiet & echoey that I couldn't bring myself to watch it. I did watch all of the "Sailor Moon & Kids" one (https://www.youtube.com/watch?v=aHF1p3ggq_w) and it was okay, but it kinda looked like the kids weren't enjoying the candy by the end.
So maybe the channels selected need to be filtered down further based on quality of production & whether their videos in general are fun enough to be shareable. Or maybe look at this as having bought $1000 of video recorded customer experiences & feedback.
In particular, this competitor video was just a lot more fun to watch: it's less about the product, or specifics of the subscription, and more just enjoying the two friends joking around with each other. And that helps sells the experience of the product: Buy this box, invite a friend over for the afternoon, and laugh at each other's awkward faces trying sour candies until the dog starts coughing and freaks you both out:
https://www.youtube.com/watch?v=3rwmezY0YZ4&t=7m44s
Or just have a fun afternoon trying to get the damn bottle open:
https://www.youtube.com/watch?v=3rwmezY0YZ4&t=9m32s
Of course, as much as that video had me laughing out loud & watching to the end, even that particular competitor video only has 250 views. And maybe you don't want videos like that, 'cos those girls really hated half of the candy the competitor sent to them.
The Candy Japan videos mostly had lower production values than the competitors ones. The Starbit one looked interesting, but their audio was so quiet & echoey that I couldn't bring myself to watch it. I did watch all of the "Sailor Moon & Kids" one (https://www.youtube.com/watch?v=aHF1p3ggq_w) and it was okay, but it kinda looked like the kids weren't enjoying the candy by the end.
So maybe the channels selected need to be filtered down further based on quality of production & whether their videos in general are fun enough to be shareable. Or maybe look at this as having bought $1000 of video recorded customer experiences & feedback.