On: YouTube marketing horror story

[SlowRobotAhead]

Am I the only one that reads this and thinks how the future has become stupid?

The term “influencer” is such an eye roll to me.

[always_good → SlowRobotAhead]

Then what's a better word for it?

They aren't celebrities. They aren't just people with a following or a popular channel. They are specifically people with a following that are successful at converting sales.

Unless you have something interesting to say on the matter, I don't think this forum needs more "le wrong generation"[0] posts.

[0]: https://old.reddit.com/r/lewronggeneration/

[manigandham → always_good]

Artists, creators, chefs, bloggers, travel junkies, etc. Whatever it is that they actually do.

You do not just become an "influencer", instead you gain influence by way of gaining a following for doing (and being good at) something. The term is definitely overloaded and mostly pointless now.

[thinkloop → always_good]

You're right but there is something funny about there being youtube influencer consultants and how not using them is "naive".

[hk__2 → SlowRobotAhead]

> The term “influencer” is such an eye roll to me.

That’s just a word put on something which has always existed (and will always exist).

[orliesaurus → SlowRobotAhead]

You can call them whatever you like, if you dont want to eye roll, but the media calls them influencers!