Early adoption can be very slow. Sometimes you have to physically visit your customers office and manually install the software on their computer, then show them how to use, it, then come back a week later, and show them again, until they actually start to use it. The feedback you get from these sessions can be very valuable, as a self user, you know everything there is to know about the software, but for someone who has never used it, even simple stuff can be overwhelming, or has enough friction that they won't bother as they have one thousand other things to do.
