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My co-founder and I started building Carrot a few years ago as a result of our experiences at distributed startups. Our biggest challenge was always the same: communicating a clear direction, getting everyone aligned, and then keeping them aligned as conditions and strategy change.

Good leadership requires a real effort at transparency and a commitment to consistent communication. Employees need it, they crave it, they demand it, but it’s hard to do with the tools at hand. Even when leaders want to be transparent they end up communicating in ways that aren’t. Slack is too noisy, email is ignored, and all-hands meetings are unevenly attended and hard to pull off in distributed teams.

Teams, especially distributed and remote teams, benefit from a focused tool for leadership communication. Carrot isn’t focused on the minute-by-minute “where work gets done” of Slack, or the reference minutiae of a Wiki, it’s a place to focus on the big picture, and to make sure that transparent communication about the direction of the team is happening in both directions. It’s also well integrated with Slack.

As part of our commitment to product transparency, we’ve built Carrot as an open source platform ( https://github.com/open-company ). It’s ClojureScript/React on the front-end and Clojure microservices on the back-end.

I would love to hear about your challenges in startup and team leadership! And I’d love to know if you feel like Carrot is on track with what we think are some of the most important features: focused 2-way communications, awareness of who’s seen this, video updates, and deep Slack integration. You can weigh in on our open roadmap or email me directly at sean.johnson@carrot.io.

And, if you like what you we’re trying to do, I’d really appreciate your support on our Product Hunt launch today. https://producthunt.com/




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