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Your experience is similar to mine. I'm a marketing consultant so I get to work with a lot of different teams. People that either over-rely on Founder vision AND people that overly rely on data tend to not do well. It's why I've stopped saying data-driven and now say data informed. The best teams have a solid vision, but let the data guide the specific implementation of said vision. You need a healthy mix of both.



I really like "data-informed" as an alternative to "data-driven". I'm going to copy that! It is important to honestly acknowledge the limitations of the data.


me too




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