>A perfect use for it would be to distribute VNR’s (Video News Releases) and other audio and video from public relations firms and large companies.
Can you please elaborate a little bit? My business understanding of VNRs is that they are not in demand per se, and are pushed/pitched out-of-band to (hopefully) receptive editors and news directors. Is this true and what does P2P add to this?
Yes, and no. It depends a lot on the industry and the publication.
For example, if you're a consumer products magazine, you will probably want whatever VNR Procter & Gamble has for its latest dessert topping/floor wax. It would be massively simpler for P&G to provide a torrent link on its website that interested publications could just click.
Or, let's say you're a construction company that just built an awesome new bridge. A VNR with drone footage of the construction process on your website that could be downloaded via torrent with a click would be helpful for the TV stations in your market.
I sometimes work with real estate developers. At this time, they're all sending video, huge photos, and massive PDF books to print, TV, and web publishers via Dropbox. Some even use Flickr for press photos. Torrenting those would seem to be a better method.
I see - and thanks for the positively ancient SNL call-back! (dessert topping/floor wax). Being ancient myself, I spotted it right away.
Further question: I too work with real estate developers. You're suggesting they publish a link to assets where the browser depends upon a torrent application to complete download, no? Or, alternatively, did things progress while I wasn't looking and now torrents can be completed in-browser?
Can you please elaborate a little bit? My business understanding of VNRs is that they are not in demand per se, and are pushed/pitched out-of-band to (hopefully) receptive editors and news directors. Is this true and what does P2P add to this?