There are valid reasons for paying an affiliate to bring existing customers back to your site.
That said, affiliate networks expend a huge amount of resources into convincing retailers that coupons bring incremental sales. Reason being, it gives them an opportunity to plant cookies with every sale the retailer makes, not just those driven by a legitimate affiliate.
That said, affiliate networks expend a huge amount of resources into convincing retailers that coupons bring incremental sales. Reason being, it gives them an opportunity to plant cookies with every sale the retailer makes, not just those driven by a legitimate affiliate.