"Most likely you'll end up checking out anyway even if you don't find any valid coupons"
I think that's quite an assumption. I have no data either way, but personally I'll rarely make a spur of the moment purchase without something pushing me over the edge. Those £60 sneakers? Pass. Those £60 sneakers with 20% off? Yeah, ok then.
How often do you find that those £60 sneakers were "on sale" for 20% off on one site, while being "full price" at £48 on other sites?
It's pretty common for me. There's much less variation in the price something is selling for than in the amount of "discount" you're supposedly getting.
I agree. I regularly fill carts expecting to find a coupon or abandon. At the same time, just make your coupons easily accessible on your site via a google search and save yourself some money. I have noticed this is becoming a trend and use it to avoid one more chance of malware on myrandomcoupons.com.
I work with a retailer who displays a coupon on every product page and it does cut down a lot of the normal brand+coupon searches - though there are a hard core who'll always look (unsuccesfully) for a better coupon off-site.
Sort of like how in Safeway every single bottle of wine is "on-sale". I know it works on many (most?) people but if something is always on sale isn't just for sale?
Michaels (the craft store) does this. And if you’re not getting 40% off at least one item with every purchase, you’re paying too much. Sort of like bed bath and beyond’s ubiquitous 20% off coupons, but online.
I think that's quite an assumption. I have no data either way, but personally I'll rarely make a spur of the moment purchase without something pushing me over the edge. Those £60 sneakers? Pass. Those £60 sneakers with 20% off? Yeah, ok then.