While this is an interesting curiosity, it is inferior to the Murphy bed. People move, and like to rearrange their furniture in their own places. The straps are unpleasant to look at, and likely have a higher failure rate due to their complexity.
There is no way this will see mass adoption, if that's their goal I think they should do more customer research.
There is no way this will see mass adoption, if that's their goal I think they should do more customer research.