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So when a friend talks to you about a product they recently used and loved and think you'd love as well (and I don't mean a friend on MLM payroll), you aren't interested in hearing about that recommendation?

And I'm guessing you skip over any HN posts that are about a new product or service you weren't already aware of?

There's a reason word of mouth is the most influential medium for converting to a sale, and it's because a recommendation from a friend is typically not "polluted" by advertisers lacking scruples - so the "pitches" you hear are about things someone who knows you decently well thinks you'll like, and only for products/tv shows/services that the person actually thinks are good.

It's also part of why recommendations motivated by affiliate rewards or MLM sales are seen with such disdain, as it's behavior from a friend that crosses a love for acceptable behavior.

If we only saw ads online for things that matched our interests AND are very good products, we'd have a different attitude about advertising (but that will never happen, as it requires prisoner's dilemma type agreement across too many parties).




>If we only saw ads online for things that matched our interests AND are very good products

I see your point, but for me, even this is not true. I don’t need to buy things, yet I am susceptible to advertisements. Ads just convince me to buy things I don’t need. The ads you describe would be even worse. I would prefer instead to never hear about new products or services.




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