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Or just show ads relevant to the content? What better indicator of what the user is interested in right now?



An ad which is relevant to 1% viewers still sells, likely enough to keep it published.

But it's irrelevant to 99% of the viewers, and it's impossible to tell them from the 1%: among other things, because the viewers are not keen to share too much data about themselves.

I think we should see ads as the (annoying) cost of commercially-produced free content. I wish a micropayment solution would take off to allow for easy and reliable paid opt-out on multiple sites I might visit. (I already have Youtube Red, and it's great.)




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