Remember there is an AMP proposal for certificates to replace DNS for web site identity. In that scenario, Chrome would stop showing URLs and would only show the human-readable identity that signed the page, as validated by a certificate.
This would allow signed site pages to be navigated offline or replicated widely or blacklisted :( There is a risk that Content IDentity would factor into EU upload filters and "link" taxes.
Why is there more risk of sites being blacklisted with this model than with existing mechanisms? Google Safe Browsing can always ban your site. If you say "But people can turn off Safe Browsing," I'll counter with "But people can install their own CA."
This would allow signed site pages to be navigated offline or replicated widely or blacklisted :( There is a risk that Content IDentity would factor into EU upload filters and "link" taxes.
History and Chrome demo video: https://news.ycombinator.com/item?id=17920720#17923156