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> Hell, I bet there are insiders who were surprised about the decision to close up shop on Google Inbox.

Not an insider, but TBH, I was always pretty much sure that one of Gmail or Inbox will go away soon. With Gmail having more user base, it was natural for Inbox to be subsumed by gmail.

Inbox was not really fundamentally different from Gmail. It offered some new features, but I can't imagine that it would be too hard to implement them in Gmail too (e.g., snooze feature).




I suspect Inbox was never meant to survive. It had small details that prevented mass adoption. For instance, it took them months after launch to implement an automatic signature, and then they added the artificial restriction to only allow them in your gmail.com account, not other accounts like in gmail. This prevented a lot of people whose workplace policy requires a specific signature, me included, from completely ditching gmail.


> Inbox was not really fundamentally different from Gmail.

I disagree, and suspect that anyone else that used custom bundles would too.

This guy sums it up well: https://www.androidpolice.com/2018/09/12/google-may-push-peo...


That article mentions that bundles are supposed to arrive in Gmail soon. My point still stands that Inbox features would be not-so-difficult to add to Gmail.

It's much easier than developing and maintaining 2 apps, and testing them on variety of platforms (Web, ios, android etc.) and device/browser combinations.

It was already getting confusing with smart compose (https://www.blog.google/products/gmail/subject-write-emails-...) coming to Gmail, but not to Inbox.




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