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You're right that passionate users can no longer effectively bring new people to Google. But passionate users can lead people away from Google.



This. Google cloud for example is the most technologically advanced. But no one in my company would touch it with a ten foot pole. Google can and will shutdown things is just ingrained - even when we pay, things will change so drastically or be not supported any more that you just can't assume anything.


But Google Cloud deprecation policies and other SLA's for generally available products.


Yeah, but the perception is that google discontinues things. Even if unfounded, perception is very important...


They had an internal search box you could setup to crawl your intranet. They have shut this down and order all companies to turn it off. SLA does not matter


Are you referring to the Google Search Appliance?


Yea, that sure was nice while it lasted :-|


Yes, I think that is what it was called


it seems so weird to me how many companies seem okay with choosing just one cloud vendor, when operating across two isn't that much extra overhead, if you limit yourself to products that two companies provide, and gets you a lot of negotiation and business continuity options.


I would argue that there's a huge overhead. At least if you make use of tools that these companies provide. And if you don't, then just go with dedicated boxes which you can get cheaper than cloud solutions.


I thought most people used wrappers. sort of like SQL in the '90s, and then you limited yourself to features that both of the providers used


I think this article[0] is very well written and clearly explains the problems with provisioning resources in multiple clouds. Yes, there are tools that allow you to do it, however you give up most of the reasons for going into the cloud.

Switching between cloud providers is much easier than going from on-prem to the cloud. So, once your systems are "cloud" ready you should be able to avoid vendor lock in naturally.

[0] https://bravenewgeek.com/multi-cloud-is-a-trap/


I'm thinking we're now at the point that there aren't enough passionate people to lead people away from Google, because Google has become just so engrained in the lives of so many people, especially through Android.

The learning curve to a Google free life is steeper than many people want to take.


Can they? As always I think this idea is overestimating the power of passionate users (usually computer geeks thinking they're influential).

They surely didn't lead any large swaths out of Microsoft and into Linux, for example...




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