Exactly. What google doesn't seem to 'get' is that email + searchable database = life. I email stuff to myself, or bcc: myself, all the time. If all emails were in a searchable database, perhaps with automatic clustering to group associations, all very fast -- that's killer sticky. The emails, plus stuff on gdocs, gdrive, etc, all fully searchable? Gold. (Yes, non-trivial privacy concern, but no personal data should reside un-encrypted in the cloud, and decryption should happen locally in the browser.)
