I was a fan boy for a while due to the general Unix geekdom impedance match, and I disliked the Apple ecosystem due to being led by big-ego designers, but I still gotta admit, Apple's incentives are better aligned with the little people's (the end users') interest. In the case of Google the users are the advertisers and you get what you get. I see the decisions play out internally at the adtech company I work for, and it's really nothing sinister, but revenue has a huge influence on decisions and the end user often loses.
