On: The iPhone Franchise

[greatabel]

With more powerful competitors and increasingly rational consumers, the question is how long can apple play this game?

[_Simon → greatabel]

Are you suggesting that they are, as it were, doomed?

[macintux → _Simon]

Apple will only truly lose the "beleaguered" label when they finally perish, no matter how dominant they become.

[tonyedgecombe → greatabel]

What makes you think consumers are becoming more rational?