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"Owning Flash and merging it with QuickTime would give Apple near-total dominance of Internet video, furthering the advantages of iTunes and shoring up in the process the iPod franchise. They'd be giving up a sports car in Final Cut Pro, but end up effectively owning the road instead."

Cringely supposes that Apple is trying to dominate the internet-delivered media market. Being in control of Flash media would give them a further leg-up in that dominance.




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